Publication
Title
Emotional and rational advertising messages in positive and negative Polish media contexts
Author
Language
English
Source (journal)
Advances in international marketing. - Greenwich, Conn.
Publication
Greenwich, Conn. : 2002
ISSN
1474-7979
Volume/pages
12(2002), p. 121-136
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference