Title
Emotional and rational advertising messages in positive and negative Polish media contexts Emotional and rational advertising messages in positive and negative Polish media contexts
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Greenwich, Conn. ,
Source (journal)
Advances in international marketing. - Greenwich, Conn.
Volume/pages
12(2002) , p. 121-136
ISSN
1474-7979
vabb
c:vabb:189814
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle