|
Title
|
|
|
|
The moderating role of need for cognition on responses to humorous appeals
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (journal)
|
|
|
|
Advances in consumer research / Association for Consumer Research [Urbana, Ill.] - Urbana, Ill.
| |
|
Publication
|
|
|
|
Urbana, Ill.
:
2002
| |
|
ISSN
|
|
|
|
0098-9258
| |
|
Volume/pages
|
|
|
|
29
(2002)
, p. 50-56
| |
|
ISI
|
|
|
|
000180515900014
| |
|