Title
The moderating role of need for cognition on responses to humorous appeals The moderating role of need for cognition on responses to humorous appeals
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Urbana, Ill. ,
Source (journal)
Advances in consumer research / Association for Consumer Research [Urbana, Ill.] - Urbana, Ill.
Volume/pages
29(2002) , p. 50-56
ISSN
0098-9258
ISI
000180515900014
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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Handle