Title
|
|
|
|
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (journal)
|
|
|
|
Journal of marketing communications. - London
| |
Publication
|
|
|
|
London
:
2001
| |
ISSN
|
|
|
|
1352-7266
| |
Volume/pages
|
|
|
|
7
:4
(2001)
, p. 231-243
| |
|