Publication
Title
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Author
Language
English
Source (journal)
Journal of marketing communications. - London
Publication
London : 2001
ISSN
1352-7266
Volume/pages
7:4(2001), p. 231-243
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference