Title
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
Journal of marketing communications. - London
Volume/pages
7(2001) :4 , p. 231-243
ISSN
1352-7266
vabb
c:vabb:193800
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle