Title
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
Journal of marketing communications. - London
Volume/pages
7(2001) :4 , p. 231-243
ISSN
1352-7266
vabb
c:vabb:193800
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle