Title
Marketing mix response analysis in broadly versus narrowly defined markets: a case study Marketing mix response analysis in broadly versus narrowly defined markets: a case study
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
[*]
Source (series)
Working paper / Centre for Research on the Economic Efficiency of Retailing , 1993:2
Volume/pages
42 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle