Publication
Title
Marketing mix response analysis in broadly versus narrowly defined markets: a case study
Author
Language
English
Source (series)
Working paper / Centre for Research on the Economic Efficiency of Retailing , 1993:2
Publication
1993
Volume/pages
42 p.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 23.12.2015
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