Publication
Title
Kritische succesfactoren van een industriële marketingstrategie
Author
Matthyssens, Paul
Language
Dutch
Source (journal)
Holland management review. - Amsterdam, 1991 - 2013
Publication
Amsterdam
:
1993
ISSN
0927-4375
Volume/pages
34(1993), p. 59-66
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A2 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
08.10.2008
Last edited
04.05.2021
To cite this reference
https://hdl.handle.net/10067/45750151162165141