Publication
Title
Strategic alliances: development of an integrative framework and research agenda
Author
Matthyssens, P.
van Gils, A.
Tas, M.
Language
English
Source (book)
Marketing for the new Europe: dealing with complexity
Publication
Barcelona
:
1993
Volume/pages
p. 869-887
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
08.10.2008
Last edited
12.10.2020
To cite this reference
https://hdl.handle.net/10067/45760151162165141