Strategic alliances: development of an integrative framework and research agenda

Publication

Title				Strategic alliances: development of an integrative framework and research agenda

Author				Matthyssens, P. van Gils, A. Tas, M.

Language				English

Source (book)				Marketing for the new Europe: dealing with complexity

Publication				Barcelona : 1993

Volume/pages				p. 869-887

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				H3 Book chapter

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

12.10.2020

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