Internal marketing

Publication

Title				Internal marketing

Author				Matthyssens, P. Wursten, H.

Language				English

Source (book)				Cross-cultural marketing. - London, 2003

Publication				London : Thomson Learning , 2003

ISBN				1-86152-801-9

Volume/pages				p. 242-256

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				H2 Book chapter

Affiliation				Publications with a UAntwerp address

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Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

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