Publication
Title
Marketing communications: a European perspective
Author
De Pelsmacker, Patrick
Geuens, Maggie
van den Bergh, Joeri
Language
English
Publication
Harlow
:
Prentice-Hall
,
2004
ISBN
0-273-68500-7
Volume/pages
578 p.
Edition
2 ed.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
MA1 Book as author
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/483940151162165141