Publication
Title
Marketing communications: a European perspective
Author
Language
English
Publication
Harlow : Prentice-Hall, 2004
ISBN
0-273-68500-7
Volume/pages
578 p.
Edition
2 ed.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference