Publication
Title
Knowledge transfer through marketing textbooks: the Howard and Sheth typology as a case in point
Author
Language
English
Source (book)
The future of marketing / Kitchen, Ph. [edit.]
Publication
Houndmills : Macmillan, 2003
ISBN
0-333-99286-5
Volume/pages
p. 59-81
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
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