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Title
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Knowledge transfer through marketing textbooks: the Howard and Sheth typology as a case in point
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Author
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Language
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English
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Source (book)
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The future of marketing / Kitchen, Ph. [edit.]
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Publication
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Houndmills
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Macmillan
,
2003
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ISBN
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0-333-99286-5
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Volume/pages
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p. 59-81
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