Title
Knowledge transfer through marketing textbooks: the Howard and Sheth typology as a case in point Knowledge transfer through marketing textbooks: the Howard and Sheth typology as a case in point
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Houndmills :Macmillan, [*]
Source (book)
The future of marketing / Kitchen, Ph. [edit.]
ISBN - Hoofdstuk
0-333-99286-5
vabb
c:vabb:141558
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle