Title
Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
Journal of retailing and consumer services. - -
Volume/pages
11(2004) , p. 369-383
ISSN
0969-6989
vabb
c:vabb:164296
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle