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Title
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Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores
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Author
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Language
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English
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Source (journal)
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Journal of retailing and consumer services. - -
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Publication
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2004
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ISSN
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0969-6989
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Volume/pages
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11
(2004)
, p. 369-383
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