Title
Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study Abbey Beer Frère-Jacques: copying a Belgian marketing strategy to the French market? Case study
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Source (journal)
McGraw-Hill Online Learning Centre website for jobber, principles and practice of marketing
Volume/pages
(2003) , 14 p.
General
www.mcgraw-hill.co.uk/textbooks/jobber
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle