Title
Communication as a critical determinant of new service success and failure Communication as a critical determinant of new service success and failure
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Maastricht , [*]
Source (book)
Marketing: its dynamics and challenges: proceedings of the 23rd EMAC Conference, Maastricht, The Netherlands, May 17-20 / Bloemer, J. [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle