Publication
Title
Communication as a critical determinant of new service success and failure
Author
Language
English
Source (book)
Marketing: its dynamics and challenges: proceedings of the 23rd EMAC Conference, Maastricht, The Netherlands, May 17-20 / Bloemer, J. [edit.]
Publication
Maastricht : 1994
Volume/pages
p. 1373-1378
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 23.12.2015
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