Communication as a critical determinant of new financial service success and failure

Publication

Title				Communication as a critical determinant of new financial service success and failure

Author				Lievens, Annouk Moenaert, R. s'Jegers, R.

Language				English

Source (book)				Proceedings from the 1st International Research Workshop on Service Productivity, Brussels, Belgium, October 3-4 / Gummesson, E. [edit.]

Publication				Brussels : 1994

Volume/pages				p. 259-295

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

04.03.2024

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