Title
Communication as a critical determinant of new financial service success and failureCommunication as a critical determinant of new financial service success and failure
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
Brussels , [*]
Source (book)
Proceedings from the 1st International Research Workshop on Service Productivity, Brussels, Belgium, October 3-4 / Gummesson, E. [edit.]
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle