Title
The internal communication of financial service innovation The internal communication of financial service innovation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Cergy-Pointoise , [*]
Source (book)
Marketing today and for the 21st century: refereed proceedings of the 24th EMAC Conference, Cergy-Pointoise, France, May 16-19 / Bergadaā, Michelle [edit.]
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle