Publication
Title
Learning during new financial service development: a communication network approach to marketing departments
Author
Lievens, Annouk
de Ruyter, K.
Lemmink, J.
Language
English
Source (book)
Marketing research and practice: refereed proceedings of the 27th EMAC Conference, Stockholm, Sweden, May 20-23 / Andersson, P. [edit.]
Publication
Stockholm
:
1998
Volume/pages
p. 227-240
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/515080151162165141