Title
Barriers to strategic innovation in industrial marketsBarriers to strategic innovation in industrial markets
Author
Faculty/Department
Faculty of Applied Economics
Research group
Management
Publication type
bookPart
Publication
London :JAI Press, [*]
Source (book)
Advances in business marketing and purchasing; 13 Managing product innovation / Woodside, Arch G. [edit.]
ISBN - Hoofdstuk
0-7623-1159-2
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle