Title
Fear appeals in traffic safety advertising: the moderating role of context, advice, duality and anxiety Fear appeals in traffic safety advertising: the moderating role of context, advice, duality and anxiety
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
San Francisco, Calif. , [*]
Source (book)
Proceedings of the SCP Winter Conference
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle