Fear appeals in traffic safety advertising: the moderating role of context, advice, duality and anxiety

Publication

Title				Fear appeals in traffic safety advertising: the moderating role of context, advice, duality and anxiety

Author				Janssens, Wim De Pelsmacker, Patrick Bulkmans, L.

Language				English

Source (book)				Proceedings of the SCP Winter Conference

Publication				San Francisco, Calif. : 2004

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

07.10.2022

To cite this reference