Marketing communications: instructor's manual

Publication

Title				Marketing communications: instructor's manual

Author				De Pelsmacker, Patrick Geuens, Maggie van den Bergh, Joeri van Kenhove, Patrick

Language				English

Publication				London : 2004

Volume/pages				250 p.

Edition				2 ed.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				MA3 Book as author

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

07.10.2022

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