Publication
Title
Integrated marketing communications: a primer
Author
Language
English
Publication
London : Routledge, 2004
ISBN
0-415-31420-8
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
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