Publication
Title
Integrated marketing communications: a primer
Author
Kitchen, Philip
De Pelsmacker, Patrick
Language
English
Publication
London
:
Routledge
,
2004
ISBN
0-415-31420-8
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
MA1 Book as author
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/520570151162165141