Title
Integrated marketing communications: a primerIntegrated marketing communications: a primer
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
book
Publication
London :Routledge, [*]
ISBN
0-415-31420-8
vabb
c:vabb:142855
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle