Publication
Title
Droge billetjes en andere verhalen: irritatie in reclame
Author
De Pelsmacker, Patrick
van den Bergh, Joeri
Language
Dutch
Source (book)
Aan marketing denken en doen: marketing jaarboek 1997 / Duyck, R.
Publication
Zellik
:
Roularta
,
1996
Volume/pages
p. 308-311
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H3 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/520600151162165141