Publication
Title
Emoties in reclame: wat maakt spots aantrekkelijk, en waarom is dat belangrijk?
Author
De Pelsmacker, Patrick
Decock, B.
Language
Dutch
Source (journal)
Marketing jaarboek: aan marketing denken en doen. - Mechelen, - 2004
Publication
Mechelen
:
2001
Volume/pages
(2001)
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A3 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
08.10.2008
Last edited
12.10.2020
To cite this reference
https://hdl.handle.net/10067/520650151162165141