Publication
Title
De consument over radiospots: wat hoort hij graag en doet het hem iets?
Author
De Pelsmacker, Patrick
Janssens, W.
Language
Dutch
Source (journal)
Marketing jaarboek: aan marketing denken en doen. - Mechelen, - 2004
Publication
Mechelen
:
2003
Volume/pages
(2003) , p. 57-62
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
A3 Journal article
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/520700151162165141