Title
Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter? Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter?
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Mechelen ,
Source (journal)
Marketing jaarboek: aan marketing denken en doen. - Mechelen, - 2004
Volume/pages
(2004)
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle