Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter?

Publication

Title				Gemengde emoties in reclame: brengen ze ons in verwarring of werken ze beter?

Author				De Pelsmacker, Patrick Janssens, W.

Language				Dutch

Source (journal)				Marketing jaarboek: aan marketing denken en doen. - Mechelen, - 2004

Publication				Mechelen : 2004

Volume/pages				(2004)

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

07.10.2022

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