Title
Wie is bang van fear appeals? Angstaanjagende boodschappen in reclame
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Zellik :Roularta ,
Source (journal)
Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens
Volume/pages
(2004) , p. 137-140
ISSN
1372-035X
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle