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Title
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Wie is bang van fear appeals? Angstaanjagende boodschappen in reclame
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Author
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Language
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Dutch
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Source (journal)
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Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens
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Publication
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Zellik
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Roularta
,
2004
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ISSN
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1372-035X
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Volume/pages
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(2004)
, p. 137-140
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