Publication
Title
Wie is bang van fear appeals? Angstaanjagende boodschappen in reclame
Author
Language
Dutch
Source (journal)
Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens
Publication
Zellik : Roularta, 2004
ISSN
1372-035X
Volume/pages
(2004), p. 137-140
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
To cite this reference