| Title |
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Wie is bang van fear appeals? Angstaanjagende boodschappen in reclame
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| Author |
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| Language |
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Dutch
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| Source (journal) |
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Management jaarboek / Vlaamse Management Associatie. - Zellik, 1996, currens | |
| Publication |
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Zellik : Roularta, 2004
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| ISSN |
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1372-035X
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| Volume/pages |
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(2004), p. 137-140
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