Title
Feelings evoked by warmth, eroticism and humour in alcohol advertisements Feelings evoked by warmth, eroticism and humour in alcohol advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Coral Gables, Fla ,
Source (journal)
Academy of Marketing Science review. - Coral Gables, Fla
Volume/pages
1(1998) , p. 17-
ISSN
1526-1794
General
www.vancouver.wsu.edu/amsrev/home.html
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle