| Title |
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The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
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| Author |
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| Language |
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English
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| Source (journal) |
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International journal of market research. - London, 2000, currens | |
| Publication |
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London : 2004
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| ISSN |
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1470-7853
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| Volume/pages |
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46:4(2004), p. 465-477
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| ISI |
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000225054600006
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| Full text (Publisher's DOI) |
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