Title
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of market research. - London, 2000, currens
Volume/pages
46(2004) :4 , p. 465-477
ISSN
1470-7853
ISI
000225054600006
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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Handle