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Title
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The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
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Author
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Language
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English
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Source (journal)
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International journal of market research. - London, 2000, currens
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Publication
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London
:
2004
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ISSN
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1470-7853
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DOI
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10.1177/147078530404600402
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Volume/pages
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46
:4
(2004)
, p. 465-477
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ISI
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000225054600006
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Full text (Publisher's DOI)
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