Title
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of market research. - London, 2000, currens
Volume/pages
46(2004) :4 , p. 465-477
ISSN
1470-7853
ISI
000225054600006
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
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Handle