Publication
Title
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Author
Language
English
Source (journal)
International journal of market research. - London, 2000, currens
Publication
London : 2004
ISSN
1470-7853
Volume/pages
46:4(2004), p. 465-477
ISI
000225054600006
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 08.10.2008
Last edited 08.06.2017
To cite this reference