Publication
Title
Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
Author
Language
English
Source (book)
New and evolving paradigms: the emerging future of marketing: proceedings of the American Marketing Association special conferences / Meenaghan, T.
Publication
Dublin : 1997
Volume/pages
p. CD-ROM
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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