Title
Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Dublin , [*]
Source (book)
New and evolving paradigms: the emerging future of marketing: proceedings of the American Marketing Association special conferences / Meenaghan, T.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle