| Title |
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Different markets, different communication strategies? A comparative study of the communication effects of different types of alcohol ads in Belgium and Poland
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| Author |
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| Language |
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English
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| Source (book) |
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New and evolving paradigms: the emerging future of marketing: proceedings of the American Marketing Association special conferences / Meenaghan, T. | |
| Publication |
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Dublin : 1997
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| Volume/pages |
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p. CD-ROM
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