Publication
Title
Message modality and message effectiveness
Author
De Pelsmacker, Patrick
Anckaert, P.
Language
English
Source (book)
Proceedings of the 5th Annual Conference of the Global Institute for Corporate and Marketing Communications
Publication
Rotterdam
:
2000
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
08.10.2008
Last edited
12.08.2020
To cite this reference
https://hdl.handle.net/10067/520850151162165141