Publication
Title
Explanatory factor of recognition and correct brand recall of radio commercials
Author
Language
English
Source (book)
Proceedings of the 6th Conference on Marketing and Corporate Communications
Publication
Belfast : 2001
Volume/pages
p. 173
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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