Publication
Title
Explanatory factor of recognition and correct brand recall of radio commercials
Author
De Pelsmacker, Patrick
Geuens, Maggie
Ghesquiere, H.
Language
English
Source (book)
Proceedings of the 6th Conference on Marketing and Corporate Communications
Publication
Belfast
:
2001
Volume/pages
p. 173
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/520860151162165141