Title
Explanatory factor of recognition and correct brand recall of radio commercials Explanatory factor of recognition and correct brand recall of radio commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Belfast , [*]
Source (book)
Proceedings of the 6th Conference on Marketing and Corporate Communications
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle