Publication
Title
The impact of media context-ad similarity and media context appreciation on advertising effectiveness
Author
De Pelsmacker, Patrick
Geuens, Maggie
Language
English
Source (book)
Proceedings of the 31st Annual Conference of the European Marketing Academy
Publication
Braga
:
2002
UAntwerpen
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
P3 Proceeding
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation
08.10.2008
Last edited
12.09.2013
To cite this reference
http://hdl.handle.net/10067/520900151162165141