Publication
Title
The impact of media context-ad similarity and media context appreciation on advertising effectiveness
Author
Language
English
Source (book)
Proceedings of the 31st Annual Conference of the European Marketing Academy
Publication
Braga : 2002
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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