The effectiveness of emotional and rational advertising messages in positive and negative contexts

Publication

Title				The effectiveness of emotional and rational advertising messages in positive and negative contexts

Author				Maison, D. De Pelsmacker, Patrick Geuens, Maggie

Language				English

Source (journal)				Asia Pacific advances in consumer research

Publication				2002

Volume/pages				5 (2002) , p. 117

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group
Publication type				A3 Journal article

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

08.10.2008

Last edited

04.03.2024

To cite this reference