Publication
Title
The effectiveness of emotional and rational advertising messages in positive and negative contexts
Author
Language
English
Source (journal)
Asia Pacific advances in consumer research
Publication
2002
Volume/pages
5(2002), p. 117
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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