Publication
Title
Responses to advertising for new and existing products: the impact of media context and ad type
Author
Language
English
Source (book)
Proceedings of the 8th International Conference on Marketing and Corporate Communications
Publication
London : 2003
Volume/pages
p. 46-53
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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