Title
Responses to advertising for new and existing products: the impact of media context and ad type Responses to advertising for new and existing products: the impact of media context and ad type
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
London , [*]
Source (book)
Proceedings of the 8th International Conference on Marketing and Corporate Communications
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle