Title
Emotional and creative or informative and boring? The impact of different types of radio commercials Emotional and creative or informative and boring? The impact of different types of radio commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Oslo , [*]
Source (book)
Proceedings of the 3th International Conference on Research in Advertising (ICORA)
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle