Publication
Title
Emotional and creative or informative and boring? The impact of different types of radio commercials
Author
Language
English
Source (book)
Proceedings of the 3th International Conference on Research in Advertising (ICORA)
Publication
Oslo : 2004
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
To cite this reference