Title
|
|
|
|
Emotional and creative or informative and boring? The impact of different types of radio commercials
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (book)
|
|
|
|
Proceedings of the 3th International Conference on Research in Advertising (ICORA)
| |
Publication
|
|
|
|
Oslo
:
2004
| |
|