| Title |
|
|
|
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
| |
| Author |
|
|
|
| |
| Language |
|
|
|
English
| |
| Source (book) |
|
|
|
Proceedings of the 4th International Conference on Research in Advertising (ICORIA) | |
| Publication |
|
|
|
Saarbrücken : 2005
| |
|