Title
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Saarbrücken , [*]
Source (book)
Proceedings of the 4th International Conference on Research in Advertising (ICORIA)
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle