Publication
Title
The relationship between advertising characteristics and the attitude towards the ad: a study of 100 likeable commercials
Author
Language
English
Source (series)
Working paper , 1997:20
Publication
Antwerpen : RUCA, 1997
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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