Publication
Title
The relationship between advertising characteristics and the attitude towards the ad: a study of 100 likeable commercials
Author
De Pelsmacker, Patrick
Decock, B.
Geuens, Maggie
Language
English
Source (series)
Working paper , 1997:20
Publication
Antwerpen
:
RUCA
,
1997
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Publication type
Minutes and reports
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/521130151162165141