Title
The relationship between advertising characteristics and the attitude towards the ad: a study of 100 likeable commercials The relationship between advertising characteristics and the attitude towards the ad: a study of 100 likeable commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerpen :RUCA, [*]
Source (series)
Working paper , 1997:20
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle