Publication
Title
Advertising & marketing: marketing communication: possibilities, limitations and innovations
Author
Language
English
Source (book)
The media communications book
Publication
London : Arnold, 2002
Volume/pages
p. 318-371
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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