Advertising & marketing: marketing communication: possibilities, limitations and innovations

Publication

Title				Advertising & marketing: marketing communication: possibilities, limitations and innovations

Author				Rachel, Eyre Walrave, Michel

Language				English

Source (book)				The media communications book

Publication				London : Arnold , 2002

Volume/pages				p. 318-371

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Publication type				H3 Book chapter

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

04.03.2024

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