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Title
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Advertising directed towards existing and new customers
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Author
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Language
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English
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Source (book)
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Optimal Control and Dynamic Games : Applications in Finance, Management Science and Economics / Deissenberg, Christophe. - Boston, MA, 2005
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Source (series)
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Advances in Computational Management Science,; 7
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Publication
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Boston, MA
:
Springer
,
2005
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ISBN
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978-0-387-25805-8
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Volume/pages
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(2005)
, p. 3-18
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