Title
Advertising directed towards existing and new customers Advertising directed towards existing and new customers
Editor
Kort, Peter M.
Hartl, R.F.
Deissenberg, C.
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Boston, MA :Springer, [*]
Source (book)
Optimal Control and Dynamic Games : Applications in Finance, Management Science and Economics / Deissenberg, Christophe. - Boston, MA, 2005
Source (series)
Advances in Computational Management Science,; 7
vabb
c:vabb:143415
ISBN
978-0-387-25805-8
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle