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Title
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Physicians' decision process for drug prescription and the impact of pharmaceutical marketing mix instruments
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Author
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Language
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English
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Source (journal)
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Health marketing quarterly. - New York, N.Y.
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Publication
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New York, N.Y.
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2005
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ISSN
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0735-9683
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Volume/pages
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22
:4
(2005)
, p. 73-107
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