Title
Case study Frère-Jacques: developing a marketing strategy for a Belgian Abbey Beer on the French market Case study Frère-Jacques: developing a marketing strategy for a Belgian Abbey Beer on the French market
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
Cheltenham :University of Gloucestershire Business School, [*]
Source (book)
Proceedings of the 7th International Conference on Retailing and Commercial Distribution, Cheltenham, England, 10-12 July 2002
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle