Publication
Title
Case study Frère-Jacques: developing a marketing strategy for a Belgian Abbey Beer on the French market
Author
Language
English
Source (book)
Proceedings of the 7th International Conference on Retailing and Commercial Distribution, Cheltenham, England, 10-12 July 2002
Publication
Cheltenham : University of Gloucestershire Business School, 2002
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 12.09.2013
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