Publication
Title
The marketing mix
Author
Language
English
Source (book)
The international encyclopedia of business and management / Warner, Malcolm [edit.]
Publication
London : Thomson Business, 2002
ISBN
0-415-07399-5
Volume/pages
p. 4295-4303
Edition
2 ed.
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference