Title
The marketing mix The marketing mix
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
London :Thomson Business, [*]
Source (book)
The international encyclopedia of business and management / Warner, Malcolm [edit.]
ISBN - Hoofdstuk
0-415-07399-5
vabb
c:vabb:143480
Edition
2 ed.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle