Publication
Title
The marketing mix
Author
van Waterschoot, Walter
Language
English
Source (book)
The international encyclopedia of business and management / Warner, Malcolm [edit.]
Publication
London
:
Thomson Business
,
2002
ISBN
0-415-07399-5
Volume/pages
p. 4295-4303
Edition
2 ed.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H1 Book chapter
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
This title in VABB-SHW
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/536760151162165141