Title
Marketing mix: functions Marketing mix: functions
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
London :Thomson Learning, [*]
Source (book)
The informed student guide to marketing. - London, 2001
ISBN - Hoofdstuk
1-86152-546-X
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle