Publication
Title
Marketing mix instruments
Author
van Waterschoot, Walter
de Haes, Joeri
Language
English
Source (book)
The informed student guide to marketing. - London, 2001
Publication
London
:
Thomson Learning
,
2001
ISBN
1-86152-546-X
Volume/pages
p. 182-184
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Publication type
H2 Book chapter
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
08.10.2008
Last edited
04.03.2024
To cite this reference
https://hdl.handle.net/10067/536850151162165141