Marketing mix: the origins of the metaphor and the concept

Publication

Title				Marketing mix: the origins of the metaphor and the concept

Author				van Waterschoot, Walter de Haes, Joeri

Language				English

Source (book)				The informed student guide to marketing. - London, 2001

Publication				London : Thomson Learning , 2001

ISBN				1-86152-546-X

Volume/pages				p. 185-186

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				H2 Book chapter

Affiliation				Publications with a UAntwerp address

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Creation

08.10.2008

Last edited

04.03.2024

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