Title
The marketing mix as a creator of differentiation The marketing mix as a creator of differentiation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Oxford :Oxford University Press, [*]
Source (book)
The Oxford textbook of marketing. - Oxford, 2000
ISBN - Hoofdstuk
0-19-877576-8
vabb
c:vabb:143491
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle