Publication
Title
The marketing mix as a creator of differentiation
Author
Language
English
Source (book)
The Oxford textbook of marketing. - Oxford, 2000
Publication
Oxford : Oxford University Press, 2000
ISBN
0-19-877576-8
Volume/pages
p. 183-211
IR - Boek naar hoofdstuk
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 07.03.2018
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