The marketing mix as a creator of differentiation

Publication

Title				The marketing mix as a creator of differentiation

Author				van Waterschoot, Walter

Language				English

Source (book)				The Oxford textbook of marketing. - Oxford, 2000

Publication				Oxford : Oxford University Press , 2000

ISBN				0-19-877576-8

Volume/pages				p. 183-211

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				H1 Book chapter

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

08.10.2008

Last edited

04.03.2024

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