Title
The 4P classification of the marketing mix revisited The 4P classification of the marketing mix revisited
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
London :Routledge, [*]
Source (book)
Critical perspectives on business an management; 5: The marketing mix
ISBN - Hoofdstuk
0-415-21396-7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle