Title
|
|
|
|
The 4P classification of the marketing mix revisited
| |
Author
|
|
|
|
| |
Language
|
|
|
|
English
| |
Source (book)
|
|
|
|
Critical perspectives on business an management; 5: The marketing mix
| |
Publication
|
|
|
|
London
:
Routledge
,
2000
| |
ISBN
|
|
|
|
0-415-21396-7
| |
Volume/pages
|
|
|
|
p. Article 126
| |
|