Publication
Title
The 4P classification of the marketing mix revisited
Author
Language
English
Source (book)
Critical perspectives on business an management; 5: The marketing mix
Publication
London : Routledge, 2000
ISBN
0-415-21396-7
Volume/pages
p. Article 126
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 10.07.2013
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