The role of communication during new financial service development

Publication

Title				The role of communication during new financial service development

Author				Lievens, Annouk Moenaert, R. s'Jegers, R.

Language				English

Source (book)				Proceedings of the 5th Annual Conference Frontiers in Services Marketing, Vanderbilt University, Center for Service Marketing, Nashville, Tenn., October 3-5, 1996

Publication				Nashville, Tenn. : 1996

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Publication type				P3 Proceeding

Affiliation				Publications with a UAntwerp address

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08.10.2008

Last edited

04.03.2024

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