Title
The role of communication during new financial service developmentThe role of communication during new financial service development
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
Nashville, Tenn. , [*]
Source (book)
Proceedings of the 5th Annual Conference Frontiers in Services Marketing, Vanderbilt University, Center for Service Marketing, Nashville, Tenn., October 3-5, 1996
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle