A reader in marketing communications

Publication

Title				A reader in marketing communications

Author				Kitchen, Philip [edit.] De Pelsmacker, Patrick [edit.] Shultz, Don [edit.] Eagle, L. [edit.]

Language				English

Publication				London : Routledge , 2005

ISBN				0-415-35649-0

Volume/pages				273 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				ME1 Book as editor or co-editor

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

08.10.2008

Last edited

26.06.2023

To cite this reference