Title
Advertising for new and existing brands: the impact of media context and type of advertisementAdvertising for new and existing brands: the impact of media context and type of advertisement
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
article
Publication
London,
Source (journal)
Journal of marketing communications. - London
Volume/pages
11(2005):2, p. 113-128
ISSN
1352-7266
vabb
c:vabb:144246
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle