Publication
Title
Advertising for new and existing brands: the impact of media context and type of advertisement
Author
Language
English
Source (journal)
Journal of marketing communications. - London
Publication
London : 2005
ISSN
1352-7266
Volume/pages
11:2(2005), p. 113-128
UAntwerpen
Faculty/Department
Research group
Publication type
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 08.10.2008
Last edited 21.10.2014
To cite this reference