Title
Emotional or informative? Creative or boring? The effectiveness of different types of radio commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of advertising. - London
Volume/pages
24(2005) :3
ISSN
0265-0487
1759-3948
vabb
c:vabb:197528
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle