Title
Emotional or informative? Creative or boring? The effectiveness of different types of radio commercials Emotional or informative? Creative or boring? The effectiveness of different types of radio commercials
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
London ,
Source (journal)
International journal of advertising. - London
Volume/pages
24(2005) :3
ISSN
0265-0487
1759-3948
vabb
c:vabb:197528
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle