Publication
Title
From product to total solution: an enriched channel perspective
Author
Abstract
In the last decade, a fundamental phenomenon came to the fore in the business environment: more and more companies are offering total solutions to their customer instead of standardized products or services. Although this trend has already been studied extensively in literature, little has been said about the impact of this phenomenon on the suppliers channel management. This article develops propositions concerning the influence of a total solutions strategy on a companys channel management, rooted on an extensive literature review and case-based research in the Belgian industrial market.
Language
English
Source (series)
Research paper / UA, Faculty of Applied Economics ; 2005:29
Publication
Antwerp : UA, 2005
Volume/pages
42 p.
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 08.10.2008
Last edited 04.09.2013
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