Title
From product to total solution: an enriched channel perspective From product to total solution: an enriched channel perspective
Author
Faculty/Department
Faculty of Applied Economics
Publication type
report
Publication
Antwerp :UA, [*]
Subject
Economics
Source (series)
Research paper / UA, Faculty of Applied Economics ; 2005:29
Volume/pages
42 p.,
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
In the last decade, a fundamental phenomenon came to the fore in the business environment: more and more companies are offering total solutions to their customer instead of standardized products or services. Although this trend has already been studied extensively in literature, little has been said about the impact of this phenomenon on the suppliers channel management. This article develops propositions concerning the influence of a total solutions strategy on a companys channel management, rooted on an extensive literature review and case-based research in the Belgian industrial market.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/bef190/4fa92a1a.pdf
Handle